The National Retail Federation has published its report for 2008 online retail sales, predicting that it could rise up to 17% over last year and for the first time crack $200 billion.
The organization's annual survey from shop.org showed that $204 billion is expected in Internet-based purchases this year, despite a slowing economy.
"From higher shipping costs to changes in consumer shopping habits, online retailers are not immune to the current economic climate," says Scott Silverman, executive director of Shop.org. "But the fact that online sales will increase substantially this year demonstrates the resilience of the channel and is a testament to the value and convenience most customers find when shopping online."
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