"In the same way some e-commerce sites serve up customized content based on a user's profile, cybercriminals are increasingly using personalization techniques to more effectively attack those who visit their Web sites.
Over the past year or so, the number of malicious sites using personalization techniques has mushroomed and today represents a new and disturbing trend, according to IBM's Internet Security Systems X-Force threat analysis group."
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http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9013793&source=NLT_VVR&nlid=37
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