"Here are some of the useful guidelines, such avoid flaming esteemed colleagues if possible…
Take ownership – A blog is a communication tool, a reputation management tool and a knowledge sharing system. It can be used as a very effective way of demonstrating your expertise and sharing the technical topics you are most interested it.
Link to internal content – Help your colleagues find useful information. Try to add at least 2 links per post. You can link to other posts, other web sites and Lotus Notes DBs."
Click on the link below for the full article:
http://blogs.zdnet.com/BTL/?p=3529
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